blogid : 147 postid : 49

Media coverage

Posted On: 3 Feb, 2010 Others में

Jagran Junction BlogInsights from Bloggers into our products, technologies and Jagran culture.

JJ Blog

158 Posts


Jagran Junction got the taste of it’s first media coverage from afaqs today, a digital brand related information site.


The excerpts:


Now, blog in Hindi


Kapil Ohri | afaqs! | New Delhi, February 03, 2010


MMI Online, the digital arm of the Hindi newspaper Dainik Jagran, has launched a Hindi language blog publishing platform called


The website, similar to other Hindi enabled blogging platforms such as (BlogSpot) and Rediff Blogs, will empower Internet users to set up their own blogs for free and publish articles in Hindi without any moderation. Each blogger on will get a dedicated blog address. For instance, a member named XYZ may get as the URL of his blog.


Apart from this, the website will also host blogs written by various Dainik Jagran journalists. “The journalists will write exclusive content for the blogging site and also share the content published in the print daily,” Sukirti Gupta, chief executive officer, MMI Online tells afaqs!.


jj afaq

Currently, the interactive options on are restricted to commenting, rating and sharing the blog posts written by members on social media websites such as,, and The site will not allow users to share videos as of now, but they will be offered to post photos in their blog posts. “More interactive options will be added in the next phase,” claims Gupta.
Surprisingly, will not be a part of the Yahoo!-Jagran deal, under which provides news content to Yahoo! and hosts Dainik Jagran’s news website ( as a vertical on The two companies share the revenue earned, mainly through advertisements, on In this case the site on Yahoo! will carry a link called ‘Blog‘, which redirects users to


The business model of the website has not been worked out yet. Gupta says that the website is still in its beta version and the company is still in the process of chalking out a concrete monetisation plan for the site. There are no advertisement options available on the site, but she indicates that ads may become a key source of revenue in future.


For the record, the regional language content market is still small in India. According to JuxtConsult’s India Online study (2009), India has about 1.2 crore active Internet users, who read and check regional language content. There are about 35 lakh active Internet users who have their own blogs.



Rate this Article:

1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
  • Facebook
  • SocialTwist Tell-a-Friend

अन्य ब्लॉग